I am always trying new matcha because I'm a matcha fanatic. Growing up in an Asian household, tea was always a huge part of my life. As far as Matcha, Maeda en was always my tried and true but now Aprika Life matcha is my #1 favorite. Plus I drink and bake with matcha so often, I ordered a monthly subscription of the 3.5oz bag! I love Aprika and highly recommend it! You won't be disappointed!